Beyond Capital #2 — Great technology. Where is the business?
Europe has no shortage of innovative defence and dual-use startups.Many have impressive technologies, talented engineering teams, experienced founders and committed investors.Some have already raised millions.Yet there is one question that too often remains unanswered:👉 Who is actually going to buy their technology?Because developing an outstanding product and building a successful business are two very different challenges.Investors finance innovation because they believe in its commercial potential.But technological progress does not automatically translate into market demand.A successful demonstration is not a purchase...
