{"id":2487,"date":"2026-09-26T17:16:27","date_gmt":"2026-09-26T17:16:27","guid":{"rendered":"https:\/\/dans.ltd\/?p=2487"},"modified":"2026-09-26T17:17:46","modified_gmt":"2026-09-26T17:17:46","slug":"dans-weekly-insights-no-25-what-oems-procurement-personnel-decide-in-the-first-30-seconds-of-seeing-an-sme","status":"publish","type":"post","link":"https:\/\/dans.ltd\/de\/dans-weekly-insights-no-25-what-oems-procurement-personnel-decide-in-the-first-30-seconds-of-seeing-an-sme\/","title":{"rendered":"DANS Weekly Insights No. 25. What OEMs\u2019 Procurement Personnel Decide in the First 30 Seconds of Seeing an SME"},"content":{"rendered":"<div class='booster-block booster-read-block'><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2487\" class=\"elementor elementor-2487\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a415f16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a415f16\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1556e18\" data-id=\"1556e18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2738c5d elementor-widget elementor-widget-text-editor\" data-id=\"2738c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>OEMs don\u2019t take hours to decide whether an SME is promising.<\/strong><strong><br \/>They take seconds.<\/strong><\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Here\u2019s what happens in the first 30 seconds of a supplier review:<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>1. Website clarity<\/strong><\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">If your positioning is unclear \u2192 red flag.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>2. Certifications visible?<\/strong><\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">If not \u2192 credibility drops instantly.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>3. Traceability &amp; cyber compliance visible?<\/strong><\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">If missing \u2192 immediate elimination in many programs.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>4. Core capability clearly stated?<\/strong><\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">OEMs hate guessing what you actually do.<\/span><\/p><h3 style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>5. Engineering depth<\/strong><\/span><\/h3><p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Even one strong technical reference can change everything.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">And the insight:<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">\ud83d\udc49 <strong>In many cases, OEMs decide \u201cyes\/no\/maybe later\u201d long before they look at price or schedule.<\/strong><\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">The first impression matters more than most SMEs realise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>OEMs don\u2019t take hours to decide whether an SME is promising.They take seconds. Here\u2019s what happens in the first 30 seconds of a supplier review: 1. Website clarity If your positioning is unclear \u2192 red flag. 2. Certifications visible? If not \u2192 credibility drops instantly. 3. Traceability &amp; cyber compliance visible? If missing \u2192 immediate [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2487","post","type-post","status-publish","format-standard","hentry","category-media"],"_links":{"self":[{"href":"https:\/\/dans.ltd\/de\/wp-json\/wp\/v2\/posts\/2487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dans.ltd\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dans.ltd\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dans.ltd\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dans.ltd\/de\/wp-json\/wp\/v2\/comments?post=2487"}],"version-history":[{"count":4,"href":"https:\/\/dans.ltd\/de\/wp-json\/wp\/v2\/posts\/2487\/revisions"}],"predecessor-version":[{"id":2491,"href":"https:\/\/dans.ltd\/de\/wp-json\/wp\/v2\/posts\/2487\/revisions\/2491"}],"wp:attachment":[{"href":"https:\/\/dans.ltd\/de\/wp-json\/wp\/v2\/media?parent=2487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dans.ltd\/de\/wp-json\/wp\/v2\/categories?post=2487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dans.ltd\/de\/wp-json\/wp\/v2\/tags?post=2487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}